Asked by
DE'JA TILGHMAN
on Dec 12, 2024Verified
In evaluating whether its Facebook and Twitter social media programs are working well, Carmex considered using various marketing metrics. One metric it chose was ________, which provides the percentages of Internet Carmex mentions that are positive, neutral, or negative.
A) Carmex Twitter followers
B) Carmex conversation velocity
C) Carmex sentiment
D) Carmex Facebook likes
E) Carmex share of voice
Marketing Metrics
Quantitative measures used to monitor and evaluate the performance of marketing activities and campaigns.
- Recognize the role of marketing metrics in assessing social media performance.
Verified Answer
SP
Learning Objectives
- Recognize the role of marketing metrics in assessing social media performance.
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