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DE'JA TILGHMAN
on Dec 12, 2024

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In evaluating whether its Facebook and Twitter social media programs are working well, Carmex considered using various marketing metrics. One metric it chose was ________, which provides the percentages of Internet Carmex mentions that are positive, neutral, or negative.

A) Carmex Twitter followers
B) Carmex conversation velocity
C) Carmex sentiment
D) Carmex Facebook likes
E) Carmex share of voice

Marketing Metrics

Quantitative measures used to monitor and evaluate the performance of marketing activities and campaigns.

  • Recognize the role of marketing metrics in assessing social media performance.
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Steven PooleDec 14, 2024
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