A fixed amount of money paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser's website is referred to as

A) click-through rate (CTR) .
B) cost per thousand (CPM) .
C) fixed fee rate (FFR) .
D) cost per action (CPA) .
E) cost per click (CPC) .

Click-Through Rate

The percentage of people who click on a link or advertisement out of the total number of people who see it, used as a measurement of success in online advertising.

Cost Per Click

A digital advertising metric that measures the amount paid by an advertiser for each click on their advertising link.

Advertiser's Website

The online platform owned or used by an advertiser to provide information about their brand, products, or services, and engage with customers.