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Lorraine Santiago
on Dec 14, 2024

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Developing a consumer journey map, including uncontrollable touchpoints, is a useful first step in implementing

A) cross-functional teams.
B) social commerce.
C) multichannel marketing.
D) dual distribution.
E) market penetration.

Consumer Journey Map

A visual or graphical representation of the steps a consumer takes from becoming aware of a need or desire, through research, evaluation, purchase, and post-purchase behaviors.

Multichannel Marketing

A marketing strategy that involves interacting with customers using a combination of indirect and direct communication channels.

  • Understand the significance of the consumer journey map in multichannel marketing.
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SM
Sebastian MenendezDec 15, 2024
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