Asked by
sargam bambal
on Nov 09, 2024Verified
Grouping product prices into ranges such as low-, medium-, and high-priced items is known as which of the following?
A) prestige pricing
B) odd pricing
C) reference pricing
D) price lining
Price Lining
A pricing strategy where products are sold at a limited number of price points, each representing a different level of quality or features.
Prestige Pricing
A pricing strategy where prices are set higher than normal because the product or service is perceived to be more prestigious or luxurious.
Odd Pricing
A pricing strategy where goods are priced slightly below a round number, such as $1.99 instead of $2.00, to make the price seem lower to consumers.
- Acquire knowledge of the different pricing strategies and tactics employed within the market.
Verified Answer
KT
Learning Objectives
- Acquire knowledge of the different pricing strategies and tactics employed within the market.