Asked by
Ma. Danielle Kyle de Jesus
on Oct 30, 2024Verified
In what pricing strategy prices are guided by the price other businesses set for similar products and services?
A) customer-led pricing
B) loss-leader pricing
C) competition-led pricing
D) psychological pricing
Competition-Led Pricing
A pricing strategy that matches prices to other businesses selling the same or very similar products and services.
Pricing Strategy
A plan or approach used by a company to determine the most competitive price point for its product or service.
- Understand market-driven pricing strategies and their importance in competitive markets.
Verified Answer
MB
Learning Objectives
- Understand market-driven pricing strategies and their importance in competitive markets.