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Maycie Dibler
on Nov 06, 2024

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__________ focuses on more fully serving the needs of current customers.

A) ​Market share
B) ​Perceived value
C) ​Relationship capital
D) ​Lifetime value
E) ​Share of customer

Relationship Capital

The value derived from the relationships an organization maintains with its customers, partners, and other stakeholders.

Perceived Value

The customer's assessment of the worth or usefulness of a product or service based on its ability to meet their needs and expectations.

Market Share

Market Share represents the percentage of an industry's sales that is earned by a particular company over a specified time period, indicating its competitiveness and customer base size.

  • Comprehend the shift from market share to customer-centric metrics such as share of customer and lifetime value.
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JH
Justin HarrisNov 08, 2024
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