Firms that successfully change the culture of the organization do so when they learn to take advantage of dramatic opportunities such as Sergio Marchionne did when he took over the leadership of Chrysler.

Sergio Marchionne

An influential business executive known for his leadership roles at Fiat Chrysler Automobiles, among other organizations, leading significant turnarounds and company growth.

Dramatic Opportunities

Situations or scenarios that provide significant potential for impactful actions or changes.

Culture Change

Culture change refers to the transformation in the shared values, norms, attitudes, and practices among members of an organization or society.