Asked by
Shanika Barnett
on Dec 12, 2024Verified
Figure 8-5 above shows how marketing researchers and managers use information technology to turn information into marketing actions. What does E represent?
A) external data sources
B) results
C) data warehouse
D) internal data sources
E) buying queries
Information Technology
The use of computers, telecommunications, and other devices to store, retrieve, transmit, and manipulate data, often in the context of business operations.
External Data Sources
These are sources of data that originate outside of the organization and can include public data sets, purchased data, or data shared by partners.
Buying Queries
Questions or inquiries from potential customers aimed at gathering more information before making a purchase decision.
- Identify the role of information technology in turning marketing information into actions.
Verified Answer
FR
Learning Objectives
- Identify the role of information technology in turning marketing information into actions.