Asked by
Mauricio Reyna
on Nov 02, 2024Verified
_____ achieves a nonpersonal stimulation of demand for an organization by unpaid placement of information.
A) Publicity
B) Specialty advertising
C) Point-of-purchase advertising
D) Cause advertising
Unpaid Placement
Refers to instances where products or services are featured in media or events without direct compensation, typically for promotional purposes.
Publicity
Nonpersonal stimulation of demand for a good, service, place, idea, event, person, or organization by unpaid placement of information in print or broadcast media.
Nonpersonal Stimulation
Nonpersonal stimulation in marketing refers to promotional activities that do not involve direct contact with the consumer, such as advertising, sales promotion, and public relations.
- Understand the concept and application of publicity in marketing efforts.
Verified Answer
OS
Learning Objectives
- Understand the concept and application of publicity in marketing efforts.