Asked by

Alejandro Tébar
on Dec 14, 2024

verifed

Verified

Directing the promotional mix at ultimate consumers to encourage them to ask retailers for the product is referred to as

A) a push strategy.
B) an intensity strategy.
C) an inertia strategy.
D) an exclusivity strategy.
E) a pull strategy.

Ultimate Consumers

The final buyers or users of products and services for personal, non-business use.

Promotional Mix

The combination of advertising, personal selling, sales promotion, public relations, and direct marketing methods used to reach target customers and achieve marketing goals.

Pull Strategy

A marketing strategy designed to create demand for products directly from consumers, leading retailers to stock the product due to increased consumer demand.

  • Acquire knowledge about the contrasting aspects of push versus pull promotional tactics.
verifed

Verified Answer

VS
Valerie SarkisDec 15, 2024
Final Answer:
Get Full Answer