Asked by
Alejandro Tébar
on Dec 14, 2024Verified
Directing the promotional mix at ultimate consumers to encourage them to ask retailers for the product is referred to as
A) a push strategy.
B) an intensity strategy.
C) an inertia strategy.
D) an exclusivity strategy.
E) a pull strategy.
Ultimate Consumers
The final buyers or users of products and services for personal, non-business use.
Promotional Mix
The combination of advertising, personal selling, sales promotion, public relations, and direct marketing methods used to reach target customers and achieve marketing goals.
Pull Strategy
A marketing strategy designed to create demand for products directly from consumers, leading retailers to stock the product due to increased consumer demand.
- Acquire knowledge about the contrasting aspects of push versus pull promotional tactics.
Verified Answer
VS
Learning Objectives
- Acquire knowledge about the contrasting aspects of push versus pull promotional tactics.