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Angela Driskill
on Dec 13, 2024

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Companies that use ________ marketing strategy have as many different product variations, brand names, and advertising programs as countries in which they do business.

A) an ethnocentric
B) a multidomestic
C) a transnational
D) a global
E) an international

Multidomestic Marketing Strategy

A strategy where a company tailors its marketing approach to each country it operates in, acknowledging local preferences and customs.

Product Variations

Different versions of a product that a company offers to meet varied customer needs or preferences.

Advertising Programs

Structured campaigns designed to communicate the benefits of products or services to the target audience to increase awareness and sales.

  • Highlight the differences in marketing strategies termed as multidomestic, international, multinational, and transnational.
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MC
Michael ClarkDec 19, 2024
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