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Nurdaulet Kulsharip
on Dec 13, 2024

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________ firm engages in trade and marketing in different countries as an extension of the marketing strategy in its home country.

A) A multidomestic
B) A metropolitan
C) An international
D) A multinational
E) A transnational

International Firm

A company that engages in business activities across national borders.

Extension

In marketing, refers to expanding a product line or brand by introducing additional items or categories.

Marketing Strategy

The means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.

  • Clarify the differential aspects of multidomestic, international, multinational, and transnational marketing frameworks.
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Marcos FuerteDec 19, 2024
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