Asked by
Amber Gibson
on Nov 20, 2024Verified
Because advertising is the most visible form of marketing communications,
A) many people think of marketing and advertising as synonymous.
B) it is the most important part of a marketing mix.
C) everyone prefers to be in advertising.
D) marketing budgets always emphasize advertising over other forms of communication.
E) it is the largest source of employment opportunities for marketing graduates.
Marketing Communications
The process of using various communication channels and tools in combination to deliver a clear, consistent, and compelling message about an organization and its products.
- Identify the function and influence of advertising within the marketing mix.
Verified Answer
UP
Learning Objectives
- Identify the function and influence of advertising within the marketing mix.
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