Asked by

Hawra AL Harthi
on Dec 15, 2024

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Among consumer products, advertising is especially important for

A) durable goods.
B) specialty products.
C) nondurable goods.
D) production goods.
E) undifferentiated goods.

Durable Goods

Durable goods are items with a long life expectancy, such as appliances, cars, or furniture, that are used over time rather than being quickly consumed or disposed of.

Nondurable Goods

Items that are consumed or wear out quickly and have a short lifespan, such as food, beverages, and paper products.

Specialty Products

Items that the consumer makes a special effort to search out and buy.

  • Identify the importance of advertising in marketing different types of products.
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CA
Chris AdamsDec 21, 2024
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