Asked by
Averyanna Barney
on Dec 14, 2024
Verified
An ad for Hydroxycut, a dietary supplement sold as a weight loss aid, depicts a handsome man with an open shirt with ripped abdominal muscles who claims that he "was shocked at how fast Hydroxycut worked" when he lost 27 pounds. This ad is using
A) a rhetorical appeal.
B) a sex appeal.
C) a humorous appeal.
D) an appeal to self-esteem.
E) a fear appeal.
Ripped Abdominal
Muscular definition in the abdominal area, indicating low body fat and well-developed core muscles.
Sex Appeal
The use of sexually suggestive images or features to attract attention to a product or brand.
Self-Esteem
A reflection of an individual's overall subjective emotional evaluation of their worth or value.
- Acquire knowledge about the various appeals used in advertising and their success rates.
- Gain insight into the principles and possible challenges involved in utilizing specific appeals within advertising.
Verified Answer
MC
Learning Objectives
- Acquire knowledge about the various appeals used in advertising and their success rates.
- Gain insight into the principles and possible challenges involved in utilizing specific appeals within advertising.