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Amazon.com, a successful online retailer, manages an extensive customer database that is used to determine which products are suggested to each customer. Some data are collected from the customer; other data are collected from the businesses where purchases are made. Which of the following customer data are typically collected by Amazon through tracking transactions?
A) lifestyles
B) price
C) demographics
D) media use
E) Tax ID numbers
Customer Database
A collection of information about customers, including contact details and purchase history, used by businesses for marketing and service improvement.
Demographics
Statistical data relating to the population and the particular groups within it, used especially to identify consumer markets.
Transactions
Financial exchanges or transfers of goods, services, or information between two or more parties.
- Appreciate the role of customer data management in direct marketing strategies.
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Learning Objectives
- Appreciate the role of customer data management in direct marketing strategies.
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