According to the ________, salespeople should unselfishly treat others as they would like to be treated.

A) Pareto Principle of Selling
B) Principle of Reciprocity
C) Fairplay Rule of Selling
D) Core Principles of Professional Selling
E) Equity Theory of Selling

Principle of Reciprocity

A social norm suggesting that a favor done for someone should be reciprocated by them in the future.

Pareto Principle

Also known as the 80/20 rule, it suggests that 80% of effects come from 20% of causes, applicable across various fields.

Equity Theory

A psychological theory which proposes that employees are motivated when they perceive their treatment in the workplace as fair, especially in how rewards are distributed.