Asked by
Isabella Huelsbeck
on Dec 14, 2024
Verified
A Taste of Greece, a restaurant chain that is known for its Extra Juicy Gyro sandwich, wants to encourage repeat purchases and create long-term customers. Which sales promotion should it employ?
A) a loyalty program that allows buyers to earn free food after making 10 purchases
B) a two-for-the-price-of-one deal that is only offered on New Year's Eve
C) a coupon for a free soft drink with a gyro purchase
D) a game with food prizes
E) free Extra Juicy Gyro samples at local fairs and concerts
Repeat Purchases
Repeat purchases refer to the action of buying the same product or service multiple times by a consumer, indicating customer loyalty and satisfaction.
Loyalty Program
A marketing strategy where customers are rewarded for frequent purchases or engagement with a brand, encouraging continued business.
- Explain the concept and value of loyalty programs in building long-term customer relationships.
Verified Answer
AM
Learning Objectives
- Explain the concept and value of loyalty programs in building long-term customer relationships.
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