Asked by
Chelsea Rosales
on Nov 02, 2024
Verified
A selective distribution contract requires cooperation by many intermediaries,including wholesalers and retailers,to achieve maximum coverage.
Selective Distribution
A distribution strategy where a product is available in selected outlets within a geographical area, allowing manufacturers to choose more strategically where their goods are sold.
Intermediaries
Entities or individuals that act as a middle-man in transactions or processes, facilitating interaction between two parties.
- Acquire knowledge on the array of distribution strategies and their appropriateness for distinct product types.
Verified Answer
AA
Learning Objectives
- Acquire knowledge on the array of distribution strategies and their appropriateness for distinct product types.