Asked by
Jamien Sherwood
on Dec 14, 2024
Verified
Cost per action refers to
A) a fixed amount of money paid to the site for every time a visitor clicks on the ad.
B) a fixed amount of money paid to the site for placement of the ad.
C) a fixed amount of money paid to the site for every sale that originated from an ad posted on that site.
D) a fixed percentage the site gets paid for placing the ad.
E) a fixed discount given to a visitor for clicking on the ad.
Cost Per Action
A digital advertising metric that calculates the cost to acquire a customer action, such as a sale, click, or form submission.
Fixed Amount
A specified sum of money that does not change under certain conditions or within a certain period.
Originated
Refers to the point or place where something begins or is created, often used in the context of ideas, movements, or historical developments.
- Absorb the key performance metrics and the frameworks for advertising within the realm of social media marketing.
Verified Answer
PK
Learning Objectives
- Absorb the key performance metrics and the frameworks for advertising within the realm of social media marketing.