Why should a university's PR department audit the institution's social media profiles?

A) to develop a monthly calendar of content
B) to control all posts
C) to ensure a common understanding of purpose and goals exists
D) to leverage analytics tools

Question

Amanda Gonzalez · Accepted Answer

Final Answer : C, Explanation :  Conducting an audit of the institution's social media profiles can ensure that everyone involved in creating and posting content understands the university's overall purpose and goals for social media. This can help maintain consistency and avoid any contradictory messaging.

Why should a university's PR department audit the institution's social media profiles?

A) to develop a monthly calendar of content
B) to control all posts
C) to ensure a common understanding of purpose and goals exists
D) to leverage analytics tools

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Learning Objectives

Learning Objectives

Related questions

Why should a university's PR department audit the institution's social media profiles?A) to develop a monthly calendar of contentB) to control all postsC) to ensure a common understanding of purpose and goals existsD) to leverage analytics tools

Definitions

Learning Objectives

Learning Objectives

Related questions

Why should a university's PR department audit the institution's social media profiles?

A) to develop a monthly calendar of content
B) to control all posts
C) to ensure a common understanding of purpose and goals exists
D) to leverage analytics tools