Asked by

Sagar Ganjani
on Nov 25, 2024

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Why do cereals marketers most prefer to have their brand occupy the shelf-space a foot or two below a typical adult's eye-level?

A) Because they know that adults typically look down when they go by the store shelves.
B) Because that shelf-space is the lowest priced space they could occupy.
C) Because it's a lot easier to restock those shelf-spaces.
D) Because they are targeting the children who go shopping with adults.

Shelf-space

The amount of area or space available on shelves in a store allocated to display products.

Cereals Marketers

Professionals involved in promoting and selling grains such as wheat, maize, oats, and barley.

Eye-level

The optimal placement of products on shelves at supermarkets and stores to match the eye level of average consumers, enhancing product visibility and purchase probability.

  • Investigate how external elements like the configuration of the store and marketing strategies influence shopper actions through the lens of behavioral economics.
  • Recognize the significance of impulse buying and systematic nonrational behavior in consumer decision-making.
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Isabelle RodriguezNov 26, 2024
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