Asked by
Faduma Abdulqadir
on Dec 02, 2024
Verified
Why do brand managers struggle with relevance?
A) The iron cage of brand bureaucracy
B) Their natural instinct is to emphasize consistency
C) Their interpretive frame ensures they only draw on information that keeps the brand consistent
D) All of these
Brand Bureaucracy
The structured, often complex, system of administration and regulations within an organization focused on managing its brand(s).
Relevance
The degree to which something is related or useful to what is happening or being talked about.
- Understand the challenges brand managers face in emphasizing relevance over consistency.
Verified Answer
RM
Learning Objectives
- Understand the challenges brand managers face in emphasizing relevance over consistency.
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