Which perspective on mass media suggests that humans actively filter, interpret, resist, and sometimes reject media messages, according to their own interests and values?

A) social deconstructionism
B) interpretive approaches
C) conflict theory
D) functionalism

Interpretive Approaches

Analytical methods focusing on understanding the meanings and subjective experiences behind human behavior and societal phenomena.

Media Messages

Information or themes delivered to the public through various forms of media such as television, radio, internet, or print.