Which of the following tiers of environmental costs relates to consumer perceptions?

A) Tier 1 - Conventional costs
B) Tier 3 - Contingent costs
C) Tier 4 - Relationship and image costs
D) Tier 2 - Hidden costs

Consumer Perceptions

Consumer perceptions are the attitudes, beliefs, and impressions that consumers have towards a product, brand, or service, influencing their purchasing decisions.

Relationship and Image Costs

Relationship and Image Costs entail the expenses associated with building and maintaining relationships with stakeholders and the cost of developing and preserving a company's public image.