Which of the following statements is true about how you, as a salesperson, should cope with the competition during a sales presentation?

A) It is impossible to develop a sales presentation without specifically referring to the competition.
B) Comments about the competition should be based on information gathered from other salespeople.
C) When selling industrial products, avoid making detailed comparisons with a competitor.
D) Ignore customer comments and questions about a competitor's product.
E) Negative comments about a competitive product may insult the prospect.

Question

Rafael Lozano · Accepted Answer

Final Answer : E, Explanation :  Making negative comments about a competitor's product can make the prospect feel defensive or insulted, potentially damaging your relationship with them. It is better to focus on your own product's strengths and benefits rather than belittling the competition.

Definitions

Learning Objectives

Learning Objectives

Related questions