Which of the following social media metrics is the most common and easiest to measure?

A) conversion rate
B) engagement
C) amplification rate
D) applause rate
E) volume of mentions

Conversion Rate

The percentage of users who take a desired action, useful in evaluating the success of a website, advertisement, or marketing strategy.

Engagement

The level of interaction and involvement of a customer or audience with a brand's content, often measured through likes, shares, and comments.

Amplification Rate

A metric that measures the rate at which content is shared or passed along to others, amplifying the original message's reach.