Which of the following is true of the last paragraph of a sales message?

A) It should include testimonials, guarantees, and enclosures.
B) It should be written using a deductive outline.
C) It should restate the central selling point.
D) It should be relatively long and detailed.

Deductive Outline

A structured framework for organizing information that starts with a general statement or hypothesis and then presents specific evidence or details that support it.

Testimonials

Statements made by satisfied customers to endorse a product or service, highlighting its quality and their positive experience.

Central Selling Point

The central selling point is the unique advantage or benefit of a product or service that makes it stand out from competitors and appeals to customers.