Which of the following is the key of a successful call to action when using the AIDA model?

A) Including testimonials from satisfied users
B) Making it as easy and risk-free as possible
C) Identifying industry experts
D) Offering free samples or discounts
E) Including a money-back guarantee

Call To Action

A prompt on a website, advertisement, or other media use that encourages the audience to take some specific action, such as signing up, buying, or clicking to learn more.

AIDA Model

A marketing model that describes the stages a customer goes through in the process of purchasing a product, which include Attention, Interest, Desire, and Action.