Which of the following is an example of a process innovation?

A) a firm putting coupons on the Web
B) a firm introducing a new social media site
C) a firm introducing "ready to assemble" furniture
D) a firm converting the movie rental business into a subscription business
E) a firm creating the world's largest online marketplace

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Final Tide Magician · Accepted Answer

Final Answer : C, Explanation :  Introducing ready to assemble furniture is a process innovation because it changes the manufacturing and distribution process, making it more efficient and cost-effective. Coupons on the web (A) and a new social media site (B) are examples of product innovations. Converting a movie rental business into a subscription business (D) is a business model innovation. Creating the world's largest online marketplace (E) is a platform innovation.

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