Asked by
roynishia harvey
on Oct 31, 2024
Verified
Which of the following is a qualitative research method?
A) customer survey
B) content analysis
C) digital analytics
D) participant observation
Qualitative Research
A research method focused on understanding concepts, thoughts, or experiences through analysis of non-numerical data, such as interviews, observations, or text.
Participant Observation
Research method in which the researcher participates in an activity to observe and better understand the people involved and their perspectives.
- Clarify the divergences between qualitative and quantitative approaches in research.
Verified Answer
KF
Learning Objectives
- Clarify the divergences between qualitative and quantitative approaches in research.
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