Asked by
Maresa Gibbons
on Nov 22, 2024Verified
Which international segmentation base usually results in market segments made up of young people, those that have more money to spend, or those with access to the Internet?
A) global
B) national
C) regional
D) unique
E) cultural
International Segmentation Base
Criteria used to divide a global market into distinct subsets of consumers with common needs or characteristics.
Global
Pertaining to the entire world; involving or affecting all parts of the world.
National
Relating to or characteristic of a nation; common to the whole country.
- Gain insight into the multifaceted nature of international market segmentation.
Verified Answer
JS
Learning Objectives
- Gain insight into the multifaceted nature of international market segmentation.
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