Asked by
Curtis Elmore
on Nov 09, 2024
Verified
When you are implementing a measurement strategy, you want to make sure you are using jargon to make sure your budget and activities get approved.
Measurement Strategy
A plan to assess the effectiveness and impact of a particular effort or campaign, using specific metrics and tools.
Jargon
Specialized language or terminology used by a particular group or profession, often difficult for outsiders to understand.
Budget
An estimate of income and expenditure for a set period of time.
- Evaluate and argue for the necessity of a measurement strategy in proving the value of social media efforts to brands.
Verified Answer
CR
Learning Objectives
- Evaluate and argue for the necessity of a measurement strategy in proving the value of social media efforts to brands.
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