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Sudeep Chopra
on Oct 08, 2024

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When the price of a product falls,the income effect induces the consumer to purchase more of it while the substitution effect prompts her to buy less.

Income Effect

The fluctuation in income for either an individual or the economy and its influence on the demand levels for certain goods or services.

Substitution Effect

The economic principle that as prices rise, consumers will replace more expensive items with less costly alternatives.

  • Understand the principles of substitution and income effects in the context of consumer choice theory.
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Jeremy ContrerasOct 14, 2024
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