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Andrea Velasquez
on Dec 15, 2024

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When only one retailer in a geographical area carries a firm's products, the density of distribution is referred to as

A) intensive distribution.
B) extensive distribution.
C) selective distribution.
D) concentrated distribution.
E) exclusive distribution.

Geographical Area

A specific location, region, or territory defined by natural or artificial boundaries within which a set of activities or operations is conducted.

Density of Distribution

The measure of how extensively a product is made available to customers through the distribution channels.

Firm's Products

The goods or services offered by a business to its customers.

  • Acquire knowledge on the theories underlying different distribution methodologies and their applications.
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ED
Evelyn DunwellDec 19, 2024
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