When Coach became worried about negative associations of Nicole "Snookie" Polizzi using their products, they sent her their competition's products to use instead. Coach was trying to:

A) promote a brand extension.
B) encourage observational learning.
C) weaken the associative learning that may have occurred.
D) encourage cognitive transfer between the two brands.

Associative Learning

The process by which an individual learns the connection between two stimuli or events, often leading to the formation of habits or preferences.

Observational Learning

The process of acquiring knowledge and skills by observing and imitating the actions of others, without direct instruction.

Cognitive Transfer

The process where learning in one context enhances or influences learning and performance in another context.