Asked by
Khalid Burghal
on Dec 12, 2024
Verified
When a firm produces only a single product or service and attempts to sell it to two or more market segments, it avoids
A) the extra cost of developing and producing additional versions of the product.
B) creating a customer service gap.
C) indirect distribution and logistics problems.
D) restructuring the firm's strategic planning.
E) amortization costs of product enhancements.
Single Product
A business strategy focused on the development, production, and sale of one particular product, rather than diversifying into multiple lines.
Market Segments
The relatively homogeneous groups of prospective buyers who have common needs and will respond similarly to a marketing action.
- Understand various approaches for addressing different market segments with assorted products.
- Differentiate among various product strategies and their uses in market segmentation.
Verified Answer
TC
Learning Objectives
- Understand various approaches for addressing different market segments with assorted products.
- Differentiate among various product strategies and their uses in market segmentation.