Asked by
Khanh Tran Minh
on Dec 14, 2024Verified
When a company is developing new offerings, marketing may provide staff to serve as part of __________, joining others from different departments who are mutually accountable to this task.
A) a cross-functional team
B) a department
C) a strategic business unit
D) an organization
E) a business consortium
Cross-functional Team
A group composed of members from different departments or areas of expertise within an organization, working together towards a common goal.
Developing Offerings
The process of designing, creating, and introducing new products or services to meet the needs of the market or specific customer segments.
Business Consortium
A group of companies that come together for a common purpose, often to pool resources or share expertise in order to achieve a collective goal.
- Understand the composition and objectives of interdisciplinary teams in addressing marketing challenges within an organization.
Verified Answer
SK
Learning Objectives
- Understand the composition and objectives of interdisciplinary teams in addressing marketing challenges within an organization.