Asked by
Jarvis Tillman
on Dec 02, 2024
Verified
What are the benefits of line extension?
A) Increase sales
B) Lower risk of failure
C) Could expand brand meaning
D) All of these
Brand Meaning
The underlying value, message, and associations that consumers attribute to a brand, beyond its physical products or services.
- Examine the perils and profits entailed in extending a brand’s product line.
Verified Answer
QA
Learning Objectives
- Examine the perils and profits entailed in extending a brand’s product line.