Understanding data analytics should also include how to collect actionable data as insight for building an effective measurement plan.

Data Analytics

The process of examining datasets to draw conclusions about the information they contain, using specialized software and systems for insights and decision making.

Actionable Data

Information that can be directly used to inform decision-making processes or guide actions.

Measurement Plan

A strategic outline designed to quantify the effectiveness, impact, or success of a project or campaign, through specific metrics and benchmarks.