Asked by
Luiza Zhuta
on Dec 14, 2024
Verified
Twitter can be a good source of information about a brand or product because of its
A) short message length.
B) photo-sharing capability.
C) ability to display user-generated video content.
D) ownership of CoTweet.
E) ability to post professional profiles.
A website that enables users to send and receive “tweets,” messages up to 280 characters long.
Brand
A name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers.
- Understand the strategic uses of Twitter in brand management and consumer engagement.
Verified Answer
RC
Learning Objectives
- Understand the strategic uses of Twitter in brand management and consumer engagement.