Though online ________ may provide consumers with more targeted digital advertising, some are concerned about privacy issues.

A) espionage
B) confidentiality
C) tracking
D) clickbotting
E) spamming

Online Tracking

The process of collecting, analyzing, and storing data about individuals' activities on the internet.

Privacy Issues

Concerns related to the unauthorized use, access, or exposure of personal information, sparking debates over data protection and confidentiality.