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Rampart S 4444
on Dec 14, 2024

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The type of appeal used to suggest to the audience that the product will increase the attractiveness of the user is referred to as

A) an authoritarian appeal.
B) a coercive appeal.
C) a flattery appeal.
D) a fear appeal.
E) a sex appeal.

Attractiveness

A subjective quality that makes something appealing or desirable to individuals.

Coercive Appeal

A strategy in advertising or persuasion that uses threats or fear of negative consequences to influence behavior or decisions.

Flattery Appeal

A persuasive technique in marketing that uses compliments or flattery to influence the behavior or opinions of the target audience.

  • Discover the spectrum of advertising appeals and gauge their level of success.
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Fatma DemirgilDec 16, 2024
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