Asked by
Diana Perez
on Dec 13, 2024Verified
The two aspects of the process for evaluating the results of a marketing decision are evaluating the decision itself and
A) evaluating the sales results.
B) conducting a SWOT analysis.
C) evaluating the decision process used.
D) beginning a new environmental scan.
E) reallocating resources to become more efficient and effective.
Marketing Decision
The choice made by a business regarding various aspects of marketing such as product development, pricing, promotions, and distribution channels to achieve specific objectives.
Decision Process
The cognitive process that involves making a selection among multiple alternatives, typically followed in problem-solving or choosing between options.
Environmental Scan
The process of systematically examining external and internal environments to identify opportunities, threats, trends, and strategic uncertainties.
- Understand the significance of assessing the outcomes of marketing decisions, encompassing the decision-making process and the results thereof.
Verified Answer
MW
Learning Objectives
- Understand the significance of assessing the outcomes of marketing decisions, encompassing the decision-making process and the results thereof.