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Diana Perez
on Dec 13, 2024

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The two aspects of the process for evaluating the results of a marketing decision are evaluating the decision itself and

A) evaluating the sales results.
B) conducting a SWOT analysis.
C) evaluating the decision process used.
D) beginning a new environmental scan.
E) reallocating resources to become more efficient and effective.

Marketing Decision

The choice made by a business regarding various aspects of marketing such as product development, pricing, promotions, and distribution channels to achieve specific objectives.

Decision Process

The cognitive process that involves making a selection among multiple alternatives, typically followed in problem-solving or choosing between options.

Environmental Scan

The process of systematically examining external and internal environments to identify opportunities, threats, trends, and strategic uncertainties.

  • Understand the significance of assessing the outcomes of marketing decisions, encompassing the decision-making process and the results thereof.
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Marley WinsteadDec 13, 2024
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