Asked by
Ivanna Rodríguez
on Nov 24, 2024
Verified
The theory of cognitive dissonance is based upon the premise that individuals crave variety in their actions and their values.
Cognitive Dissonance
The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
Variety
The quality or state of being different or diverse; the absence of uniformity or monotony.
- Understand the principles of cognitive dissonance and their effects on sales and consumer behavior.
Verified Answer
HK
Learning Objectives
- Understand the principles of cognitive dissonance and their effects on sales and consumer behavior.