The ________ strategy results in a peak during the discount week,often followed by a steep drop in demand during the following weeks.

A) Everyday low pricing
B) High-low pricing
C) Fixed price
D) Menu pricing

Question

Daisy Gonzalez · Accepted Answer

Final Answer : B, Explanation :  The high-low pricing strategy involves offering products at a high price initially and then discounting them during a specific period, resulting in a peak in demand during the discount week. However, once the discount week is over, demand tends to drop steeply, leading to a decrease in sales. This is in contrast to the everyday low pricing strategy, where prices are kept low at all times, resulting in a more consistent demand pattern. Fixed pricing and menu pricing are not directly related to the peak and drop in demand pattern seen with high-low pricing.

The ________ strategy results in a peak during the discount week,often followed by a steep drop in demand during the following weeks.

A) Everyday low pricing
B) High-low pricing
C) Fixed price
D) Menu pricing

Definitions

Learning Objectives

Learning Objectives

Related questions

The ________ strategy results in a peak during the discount week,often followed by a steep drop in demand during the following weeks.A) Everyday low pricingB) High-low pricingC) Fixed priceD) Menu pricing

Definitions

Learning Objectives

Learning Objectives

Related questions

The ________ strategy results in a peak during the discount week,often followed by a steep drop in demand during the following weeks.

A) Everyday low pricing
B) High-low pricing
C) Fixed price
D) Menu pricing