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JAED L LUCENA-SANTANA
on Dec 13, 2024

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The recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth is referred to as

A) social responsibility.
B) the triple bottom line.
C) the marketing concept.
D) sustainability.
E) social entrepreneurship.

Triple Bottom Line

An accounting framework that incorporates three dimensions of performance: social, environmental, and financial, to measure a company's sustainability and ethical impact.

Social Responsibility

The obligation of a company to act in ways that benefit society at large, beyond its own interests and legal requirements.

Marketing Concept

The idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization’s goals.

  • Comprehend the triple bottom line approach and its significance for sustainable, long-term growth.
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Shayla BrownDec 18, 2024
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