The push/pull view of a supply chain holds that the processes in a supply chain are divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.

Push/Pull View

A strategy in supply chain management focusing on the production (push) based on forecasted demand and the distribution (pull) driven by actual customer demand.

Supply Chain Processes

The series of actions or steps taken to effectively produce and deliver products or services from supplier to customer.

Customer Orders

Requests or instructions from customers to purchase goods or services.