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The Nielsen 2015 Global Survey on CSR reinforced the connection between consumers' environmental concerns and ______.
A) travel choices
B) personal footprint
C) purchase intent
D) society
Nielsen 2015 Global Survey
The Nielsen 2015 Global Survey is a specific research project conducted by Nielsen, designed to collect and analyze consumer behavior, preferences, and trends worldwide during the year 2015.
Environmental Concerns
Issues related to the impact of human activities on the environment, including pollution, climate change, and biodiversity loss.
Purchase Intent
A measure or indication of a consumer's likelihood to buy a product or service in the near future.
- Recognize the impact of CSR on corporate reputation and stakeholder perception.
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Learning Objectives
- Recognize the impact of CSR on corporate reputation and stakeholder perception.
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