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The most obvious obstacle to international marketing research is language; it involves many steps that can increase both costs and potential errors.
Language
A system of communication used by a particular community or country, consisting of spoken, written, or signed words and the rules for combining them.
International Marketing Research
The process of collecting and analyzing data to understand market trends, consumer behavior, and competitive dynamics in different countries.
Costs
Expenses incurred in the production of goods or in providing services, which can include materials, labor, and overhead.
- Ascertain the roots and functions of primary and secondary data in marketing practices.
- Determine samples of equipment used for data collection and evaluation in virtual environments.
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Learning Objectives
- Ascertain the roots and functions of primary and secondary data in marketing practices.
- Determine samples of equipment used for data collection and evaluation in virtual environments.
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